Gear

What Is Click Tracking?

Click tracking is the process of recording and identifying the links people interact with so you can understand where your website traffic comes from and what happens after someone arrives. It sounds simple. In practice, it becomes one of the most useful pieces of campaign …

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Click Tracking & Attribution

Understanding How Marketing Gets Credit A marketing campaign rarely ends with the first visit. A person may discover a business through an advertisement, return through a search result, respond to an email, visit again from a remarketing campaign, and finally make a purchase. By the …

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