Business

What Is Click Tracking?

Click tracking is the process of recording and identifying the links people interact with so you can understand where your website traffic comes from and what happens after someone arrives. It sounds simple. In practice, it becomes one of the most useful pieces of campaign …

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Understanding Your Marketing Journey

Good marketing creates a trail. Someone discovers you through an advertisement, reads something you published, visits your website, comes back later, joins your list, returns, and eventually buys. Another person may arrive through search, leave, return through an email, and purchase on the second visit. …

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